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#Utm medium update#

You can do this by viewing the Channels report in Google Analytics, which you can find under Acquisition > All Traffic > Channels. Once you have UTM codes in place, you can easily track how your email channel is performing against other marketing channels. (Click to enlarge) Using UTM parameters and Google Analytics Optional campaign parameter tab in Email on Acid’s UTM validation tool. You’ll notice the source is always required, though.

#Utm medium update#

Once you type your parameters into the UTM tool, the platform will update your HTML and add the campaign parameters to your links, so you don’t have to go back to an email editor or developer to adjust.Įmail on Acid’s UTM validation tool separates recommended campaign parameters from optional parameters. In some cases, your ESP may add UTMs to your links for you.Įmail on Acid’s UTM validation tool (inside Campaign Precheck) will also allow you to add missing UTM parameters to your emails. With these tools, you can enter the link and the various parameters, and it will spit out a new link for you with all the UTMs included.

If you don’t have a custom tool, Google has a Campaign URL Builder that will allow you to easily add campaign parameters to URLs. Many marketing teams create custom UTM builders to help keep consistent terminology and tracking. In Email on Acid’s UTM validation tool, we recommend including at least the campaign source, campaign medium, and campaign name. However, keep in mind that the more parameters you include, the more information you will be able to track. Technically, Google’s UTM builder only requires you to enter the campaign source. Which UTM parameters do I need to include? For example, if you A/B test different imagery in an email, you use UTM parameters (utm_content) to better track engagement from subscribers that clicked image A vs. UTM parameters also give you the opportunity to see what type of email content performs better. You’ll be able to better track email performance and engagement, including conversions (and assisted conversions), revenue, sessions, page views, etc. Using UTM codes in your emails can help you better understand what a subscriber does once he/she clicks in your email and visits your website. Why do I need to use UTM parameters in email campaigns? When Google introduced UTMs, Google named them after the tool that was tracking these parameters – Urchin. Where does the “Urchin” come from, you ask? Long story short – Urchin was the predecessor to Google Analytics. Then, you can follow those different parameters through Google Analytics to learn more about how your customers are engaging with your content. When a user clicks a link with the UTM code, Google Analytics will be able to track the specific channel, source, campaign, campaign content, or campaign term that led them to your site. This parameter is often used in ads to identify paid keywords the marketer is using to drive traffic to a website.

Campaign term – You may not need to use this parameter in your email campaigns.

a link in an A/B test, you could specify content as “button” or “link.” You can also use this parameter to identify a specific email in a campaign or series. Campaign content – This parameter can help identify differences in your source’s content.It may be a specific promotion or sale (“XMasSale” “30PercentOff”) or a more general campaign (“retention”). Campaign name – This is the marketing campaign for the content.Campaign medium – This is the marketing channel that referred the subscriber to your website (it is broader than the campaign source).

For example, you could use “newsletter” or “Twitter.”

Campaign source – This is the specific source that referred the subscriber to your website.

In Google Analytics, there are five parameters you can include in a UTM code: utm_campaign=Spell%20Check&utm_source=hs_email UTM codes typically look something like this: Campaign parameters also give marketers the ability to track details about the specific campaign, such as the copy or images they used. These codes allow Google Analytics (or other analytics platforms) to track website users who come from different sources or channels. What are UTM parameters?Ī UTM parameter, also called a campaign parameter or UTM code, is a string of text at the end of a website link. There are plenty of metrics you can use to track how subscribers interact with your email campaigns: open rates, click-through rates and engagement (read, skim, delete) are a few that usually top the list.īut what about measuring what happens after a subscriber clicks your email and lands on your website or landing page?